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USAI hometown hero logo


The Hometown Hero program began in 2018 in Toledo, Ohio. It recognizes a hometown hero—an active-duty, reserve, veteran, or first responder—with a whole-home insulation package from USA Insulation.

Since 2018, we have expanded to four cities nationwide, donated over $45,000 of insulation materials, and provided over 600 labor hours to local military families. The Hometown Heroes giveaway is an opportunity for participating USA Insulation locations to give back to those individuals in the community who make a difference. In 2024, we plan to expand to several more cities, including here in the Green Bay - Fox Valley area.

"I have always had a deep respect for our military. When this idea was presented, I knew that it was something we were going to do in Green Bay and Fox Valley, WI. My Grandpa, uncles and cousins all served in the military, so I know first-hand the effects of both mentally and physically from serving our country. This is a way for us at USA Insulation Green Bay-Fox Valley to show them that their service is much appreciated."

-Nick Bates
Owner Green Bay and Fox Valley

For 2024, we'll recognize and award whole-home insulation to a local hero in Green Bay - Fox Valley.

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Eligible nominees include active-duty military, reserve military, and veterans of the US Armed Forces.


Eligible nominees must live in the service area of Fond du Lac, Oshkosh, Neenah, Appleton, or Green Bay.

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Eligible nominees must share why whole-home insulation will make a difference for you and your home.

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